After more than a decade behind the camera — from weddings to newborns to horses — I learned that building a successful photography business isn’t just about the photos. It’s about mindset, pricing with confidence, and creating a business that actually supports your life. I help photographers simplify what’s not working, step into their worth, and create businesses that are wildly profitable and deeply fulfilling. Because you deserve more than just “getting by” — you deserve a business that feels like freedom.
Hi I'm Karinda, Photographer. Coach. Mom. Big dream believer.
I know what it’s like to pour your heart into your business and still feel stuck.
I know how you feel...
Because I’ve been there, too.
That’s why I created clear paths for photographers at every stage, so you don’t have to figure it out alone.
Constantly chasing more clients, thinking volume was the key to making more money.
Feeling uncomfortable with pricing and sales, afraid that charging more would scare people away.
Stuck in a cycle of burnout, wondering if it was even possible to build a business that felt good and paid well.
portrait photographers:
What if I told you that in as little as 6 weeks I can help you:
...break down the mental blocks and pinpoint what's holding you back in in your photography business.
GET OUT OF YOUR OWN WAY so you can...
...so you finally have a business process you can TRUST. One that you're confident in. One that doesn't stress you out when you tell clients how much you charge!
Transform your pricing to a profitable model
...so you're no longer guessing or settling, but getting paid for the value you truly provide.
Achieve the rates you deserve
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...so you both walk away fulfilled — without sleazy sales tactics or burnout.
Serve your clients in a way that feels aligned, not icky
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Trusted by 124 members who have completed our programs in the last year.
TRUSTED BY
Fast Track members make their investment back within 60 days.
UNMATCHED ROI
Members who grew their revenue by an additional 100k after joining our programs in one year.
100K REVENUE ADDED
4x - ed their client investment during their very first ordering appointment.
Immediate results!
We cap our yearly enrollment to keep things intimate and impactful — no overcrowded Zoom rooms or one-size-fits-all coaching. This approach is why our students consistently hit $2.5k+ sales, gain clarity in their offers, and finally feel in control of a business that once felt overwhelming.
Real Stats,
Real Results
Program Offerings:
Master Your Mind & Money
Master Your Mind & Money is our most immersive program—built for photographers who are ready to raise the bar. You’ll refine your offers, elevate your client experience, and confidently step into consistent $5K–$10K+ sales. Inside, you’ll get expert mentorship, deep strategy, and a community of photographers committed to building profitable, purpose-driven businesses.
For the photographer who is done playing small.
Personalized Business Roadmap
1:1 Strategy Calls with Karinda
High-Level Sales & Pricing Frameworks
Private Mastermind Community
+ Our Entire Course Library
This is your invitation to finally run your business like a pro—not just a passion project. Apply now and get the high-touch support, clarity, and momentum you’ve been missing.
So Much More!
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Your Magic Year To Sell Wall ARt
Your Magic Year is your complete implementation system for making selling products your new normal. It includes the full 5 Steps to Selling Wall Art course—plus monthly coaching, accountability, and the tools you need to turn one-off wins into consistent portrait sales. If you're still relying on digitals and low-paying sessions, this is how you finally make the shift to sustainable income and a business you're proud of.
This is for the photographer who's done scraping by and ready to start booking $2,500 sales with confidence.
5 Steps to Wall Art Course Access
Monthly Coaching & Group Calls
Step-by-Step Implementation Plan
Done-For-You Sales Tools & Templates
How To Sell To Past Clients Training
This is your year to raise your prices, own your value, and make product sales your standard—not your struggle.
So Much More!
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Rave Reviews:
l'd say the most impactful pieces have been everything about changing my mindset towards myself, my business, and money itself. A big takeaway from Imaging this year was just having confidence in who I am and what I do. And your teachings have just been really hammering that home for me. I've been telling myself, "I AM good at what I do, I deserve to make good money, people DO value my work and want to display it in their homes!" I'm actively working on convincing myself that IPS isn't hard, and it doesn't have to be "slimy or salesy," because I am personally really turned off by those things! And the last thing (that I also think will take the longest, lol), is finding my real why.
- Kiki
Rave Reviews:
The Unicorn is one of those business books that you can actually stay interested in on every page. It's written as if you are having a conversation with your friend about business and lessons learned along the way. I will definitely have this book as one I can come back to read again and take something new every time. Reading about real life individuals and what they worked to overcome gives me inspiration that it is always possible to nurture your mindset and build a successful business along the way. This will be the book I'm gifting all of my business friends photographer or not.
- Jamie
Rave Reviews:
"I’ve made more in one month than I did all of last year. Before joining Karinda’s program, I didn’t realize how much I didn’t know about running a photography business. Now, I have a process that works, products I’m genuinely proud of, and the confidence to serve my clients at a high level. Every piece of my business—from pricing to presentation—has completely changed for the better. I owe everything to Karinda and this incredible program."
- Kaylee
Rave Reviews:
"I went from having no confidence in my pricing or my business to averaging over $2K per client—and I just made my first $10,000 sale. Working with Karinda has completely transformed not only my business but who I am as a person. I’ve built something sustainable, profitable, and deeply aligned with who I am. This didn’t just give me tools—it gave me clarity, courage, and a future I’m excited about. Karinda didn’t just change my business, she changed my life."
- Jamie
Rave Reviews:
"Before Karinda, my average sale was $500. Now it’s over $4,000. I’ve sold more wall art and albums in three months than I did the entire year before. I was juggling being a photographer, a private editor, a bookkeeper, and a single mom to a toddler, but Karinda made success feel possible—and now it’s happening. Her training is clear, actionable, and absolutely game-changing. I can’t imagine where I’d be if I hadn’t taken the leap."
-Catherine
Rave Reviews:
"I used to charge pennies, terrified to ask for what I was worth. After working with Karinda, I now confidently average over $2K per session. My pricing, mindset, and business model have completely changed. What felt impossible before is now my normal—and the return on investment? Insane. You’ll make it back in two sessions or less. Karinda is the real deal—she sees your potential and won’t let you play small."
-Taylor
Rave Reviews:
"Karinda didn’t just give me strategies—she gave me clarity and direction tailored specifically to my business. I felt seen, heard, and supported every step of the way. Her coaching isn’t about fitting into a mold; it’s about helping you grow into the strongest version of your unique self. She guided me through the messy middle and helped me reconnect with my ‘why.’ That foundation has made all the difference in how I run my business and serve my clients."
-Aubray
Rave Reviews:
"Before Karinda’s program, I felt unsure about what to charge and how to explain the value of my work. I was constantly second-guessing myself. Now, I understand exactly what it costs to run my business—and I feel proud to charge what I’m worth. Learning how to guide my clients through choosing products they love, without boxing them into a one-size-fits-all offer, has completely changed my sales. Karinda helped me create a business that’s both profitable and deeply fulfilling."
-Heidi
Rave Reviews:
"I used to treat my business like a side hustle—something I did for fun that sometimes made money. Karinda helped me flip that mindset entirely. Now, I run my business like a CEO. I know my costs, I have systems in place, and I finally feel proud of what I charge because I understand the value I bring. Karinda’s coaching is about so much more than pricing—it’s about stepping into your worth, your power, and your vision."
-Kristina
Rave Reviews:
"I watched one video from Karinda’s training, and that same night, I sold a $3,000 canvas. It felt like magic. That’s the kind of impact she has—clear, actionable advice that works immediately. I’ve watched free webinars before, but nothing has come close to the value Karinda gives away. Her approach is different—real, heartfelt, and focused on helping you actually succeed. This wasn’t just inspiring—it was transformational."
-Kaylee
Rave Reviews:
"I was scared. Scared to invest in myself, scared I wouldn’t be able to make equine photography work full time. But Karinda believed in me—and helped me believe in myself. Her coaching gave me the tools, confidence, and support to finally pursue my dream. Now I know exactly what to do to create a thriving business. If you’re on the fence, let this be your sign. Taking the leap with Karinda was the best decision I’ve made for myself and my future."
-Alyssa
Rave Reviews:
"Karinda’s coaching gave me more than business systems—it gave me belief. Before, I was floundering. Now, I have pricing that works, a brand that reflects who I am, and the confidence to show up as the leader in my business. Karinda helped me connect the dots between strategy and purpose. She doesn’t just talk about mindset—she weaves it into every piece of the process so you grow as a person while your business grows, too."
-Leigh
Rave Reviews:
"Karinda’s program isn’t just about pricing and sales. She helped me uncover my true ‘why,’ get emotionally connected to my business, and finally see the full picture—not just the trees, but the entire forest. It’s changed how I run everything."
-kate
Rave Reviews:
"I made a $10K sale thanks to Karinda’s coaching—that’s more than 20 of my old sessions combined. Her guidance changed the game for me."
-Bailey
Rave Reviews:
"Karinda doesn’t just coach—she truly cares. She’s not polished or rehearsed; she’s real. Her advice is gold, and she always shows up. I’ve never felt more supported, and now Karinda is a permanent part of my business journey."
-Charlotte
Rave Reviews:
"Karinda helped me build a profitable business while being a single mom, photo editor, and photographer during my busiest season. If I can do this with a toddler and a full plate—anyone can. She helped me simplify, focus, and sell confidently."
-Catherine
Rave Reviews:
"Joining Karinda’s program was a pivotal moment in my life. I stalked her for over a year before joining because it sounded too good to be true—but it was everything and more. I now have a business I love, and I’m doing things I never thought possible. It’s hands-down one of the best decisions I’ve ever made."
-Kaylee
Mindset & Money Mastery for Photographers Podcast
Where photographers learn how to simplify their business, master in-person sales, and confidently sell wall art that clients love.
The Unicorn of Business Books for Photographers
Part mindset guide, part strategy manual — this is the book I wish I had when I started.
4 Mistakes Keeping You Stuck
Still undercharging or struggling to sell without feeling salesy? This free training breaks down the four biggest mistakes photographers make — and how to fix them fast so you can finally grow a business that pays you what you're worth.
popular resources
This is the shortcut I spent years searching for—everything I wish I’d known about building a profitable photography business, packed into one powerful book. The Unicorn is the business book our industry has been missing—so you can stop reading 10 different books and finally start making real money your way.
Grab your copy of 'The unicorn' of business book for photographers
The Book That Tells You What No One Else Will About Running a Photography Business
