Written For Photographers. Packed With Profit-Driving Strategy.
Let’s be honest—most business books were written for tech bros, Etsy crafters, or generic entrepreneurs. Not us.
The Unicorn is the first real business book created specifically for photographers. It’s straight to the point, loaded with real strategy, and built to help you create a business that makes money without losing your magic.
Master your mindset and stop sabotaging your own growth
Find your unique magic—and attract clients who love you for it
Price with confidence (and profit)
Build a relationship with money that feels empowering
Create a marketing strategy that actually brings in clients
Sell without feeling salesy (yes, it’s possible)
Run your business like a CEO—not a starving artist
412 pages. No fluff. Just the foundational strategy you’ve been missing.
What You’ll Learn Inside The Unicorn
THIS BOOK IS FOR YOU IF YOU'VE EVER FELT LIKE...
You’re hustling nonstop, but the numbers still aren’t adding up—and burnout is real.
You’re Booked, But Broke
You’ve outgrown your prices, but raising them feels terrifying. You're scared clients will ghost or that you're not “ready” for those $2K+ sales everyone else seems to be making.
You’re Capped at $500 Sessions
You’ve tried the courses and freebies, but nothing speaks directly to photographers.
You're Drowning in Generic Advice
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You’re tired of forcing strategies that don’t fit—and ready to build a business that does.
You’re Craving Something That Feels Like You
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Here’s a Peek at the Chapters
Get Out of Your Own Way – Mindset and mental sabotage
The Source of Your Magic – Find your “why” and turn it into your magnet
Be the Visionary – Think like a CEO, not just a creative
Price to Profit – Ditch the fear, set rates that work
Love Your Money – Manage it, grow it, and stop avoiding it
Know Your Strengths + Weaknesses – Work in your zone of genius
Go Find Your Money – Marketing that actually brings in clients
You Don’t Have to Sell – How to sell through service
You Are Ready – Final encouragement to trust yourself and get moving
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Rave Reviews:
l'd say the most impactful pieces have been everything about changing my mindset towards myself, my business, and money itself. A big takeaway from Imaging this year was just having confidence in who I am and what I do. And your teachings have just been really hammering that home for me. I've been telling myself, "I AM good at what I do, I deserve to make good money, people DO value my work and want to display it in their homes!" I'm actively working on convincing myself that IPS isn't hard, and it doesn't have to be "slimy or salesy," because I am personally really turned off by those things! And the last thing (that I also think will take the longest, lol), is finding my real why.
- Kiki
Rave Reviews:
The Unicorn is one of those business books that you can actually stay interested in on every page. It's written as if you are having a conversation with your friend about business and lessons learned along the way. I will definitely have this book as one I can come back to read again and take something new every time. Reading about real life individuals and what they worked to overcome gives me inspiration that it is always possible to nurture your mindset and build a successful business along the way. This will be the book I'm gifting all of my business friends photographer or not.
- Jamie
Rave Reviews:
"I’ve made more in one month than I did all of last year. Before joining Karinda’s program, I didn’t realize how much I didn’t know about running a photography business. Now, I have a process that works, products I’m genuinely proud of, and the confidence to serve my clients at a high level. Every piece of my business—from pricing to presentation—has completely changed for the better. I owe everything to Karinda and this incredible program."
- Kaylee
Rave Reviews:
"I went from having no confidence in my pricing or my business to averaging over $2K per client—and I just made my first $10,000 sale. Working with Karinda has completely transformed not only my business but who I am as a person. I’ve built something sustainable, profitable, and deeply aligned with who I am. This didn’t just give me tools—it gave me clarity, courage, and a future I’m excited about. Karinda didn’t just change my business, she changed my life."
- Jamie
Rave Reviews:
"Before Karinda, my average sale was $500. Now it’s over $4,000. I’ve sold more wall art and albums in three months than I did the entire year before. I was juggling being a photographer, a private editor, a bookkeeper, and a single mom to a toddler, but Karinda made success feel possible—and now it’s happening. Her training is clear, actionable, and absolutely game-changing. I can’t imagine where I’d be if I hadn’t taken the leap."
-Catherine
Rave Reviews:
"I used to charge pennies, terrified to ask for what I was worth. After working with Karinda, I now confidently average over $2K per session. My pricing, mindset, and business model have completely changed. What felt impossible before is now my normal—and the return on investment? Insane. You’ll make it back in two sessions or less. Karinda is the real deal—she sees your potential and won’t let you play small."
-Taylor
Rave Reviews:
"Karinda didn’t just give me strategies—she gave me clarity and direction tailored specifically to my business. I felt seen, heard, and supported every step of the way. Her coaching isn’t about fitting into a mold; it’s about helping you grow into the strongest version of your unique self. She guided me through the messy middle and helped me reconnect with my ‘why.’ That foundation has made all the difference in how I run my business and serve my clients."
-Aubray
Rave Reviews:
"Before Karinda’s program, I felt unsure about what to charge and how to explain the value of my work. I was constantly second-guessing myself. Now, I understand exactly what it costs to run my business—and I feel proud to charge what I’m worth. Learning how to guide my clients through choosing products they love, without boxing them into a one-size-fits-all offer, has completely changed my sales. Karinda helped me create a business that’s both profitable and deeply fulfilling."
-Heidi
Rave Reviews:
"I used to treat my business like a side hustle—something I did for fun that sometimes made money. Karinda helped me flip that mindset entirely. Now, I run my business like a CEO. I know my costs, I have systems in place, and I finally feel proud of what I charge because I understand the value I bring. Karinda’s coaching is about so much more than pricing—it’s about stepping into your worth, your power, and your vision."
-Kristina
Rave Reviews:
"I watched one video from Karinda’s training, and that same night, I sold a $3,000 canvas. It felt like magic. That’s the kind of impact she has—clear, actionable advice that works immediately. I’ve watched free webinars before, but nothing has come close to the value Karinda gives away. Her approach is different—real, heartfelt, and focused on helping you actually succeed. This wasn’t just inspiring—it was transformational."
-Kaylee
Rave Reviews:
"I was scared. Scared to invest in myself, scared I wouldn’t be able to make equine photography work full time. But Karinda believed in me—and helped me believe in myself. Her coaching gave me the tools, confidence, and support to finally pursue my dream. Now I know exactly what to do to create a thriving business. If you’re on the fence, let this be your sign. Taking the leap with Karinda was the best decision I’ve made for myself and my future."
-Alyssa
Rave Reviews:
"Karinda’s coaching gave me more than business systems—it gave me belief. Before, I was floundering. Now, I have pricing that works, a brand that reflects who I am, and the confidence to show up as the leader in my business. Karinda helped me connect the dots between strategy and purpose. She doesn’t just talk about mindset—she weaves it into every piece of the process so you grow as a person while your business grows, too."
-Leigh
Rave Reviews:
"Karinda’s program isn’t just about pricing and sales. She helped me uncover my true ‘why,’ get emotionally connected to my business, and finally see the full picture—not just the trees, but the entire forest. It’s changed how I run everything."
-kate
Rave Reviews:
"I made a $10K sale thanks to Karinda’s coaching—that’s more than 20 of my old sessions combined. Her guidance changed the game for me."
-Bailey
Rave Reviews:
"Karinda doesn’t just coach—she truly cares. She’s not polished or rehearsed; she’s real. Her advice is gold, and she always shows up. I’ve never felt more supported, and now Karinda is a permanent part of my business journey."
-Charlotte
Rave Reviews:
"Karinda helped me build a profitable business while being a single mom, photo editor, and photographer during my busiest season. If I can do this with a toddler and a full plate—anyone can. She helped me simplify, focus, and sell confidently."
-Catherine
Rave Reviews:
"Joining Karinda’s program was a pivotal moment in my life. I stalked her for over a year before joining because it sounded too good to be true—but it was everything and more. I now have a business I love, and I’m doing things I never thought possible. It’s hands-down one of the best decisions I’ve ever made."
-Kaylee
