My Mission is...
To help photographers build wildly profitable, deeply fulfilling businesses — without sacrificing their sanity or selling their soul.
Hi, I'm Karinda!
Photographer turned business coach. Mom. Horse girl. After 12+ years behind the camera, I’ve learned that success doesn’t come from working harder or adding more to your plate — it comes from simplifying what matters and letting go of what doesn’t. Now I help photographers get clear on their value, shift their mindset around money, and finally build a business that pays them like the pros they are.
Most photographers are taught to believe that working harder is the only way to succeed. That if you just book one more session, it’ll all click.
Inside my programs, I show you how to break through limiting beliefs, price your work confidently, and serve clients in a way that feels good for everyone. Because a profitable business doesn’t have to mean hustle — it can mean alignment.
Why I Teach What I Teach
photography coach
A Few Things You Should Know:
I started this journey while in college at Texas A&M, camera in hand and no idea what was ahead.
I’ve studied under some of the best in the industry (Megan DiPiero, Julia Kelleher, Pete & Jordan… just to name a few).
I believe selling doesn’t have to be sleazy. If it feels off, we fix it.
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And yes — I still love horses, loud music in the car, and watching my students break the rules and the income ceiling.
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Mindset & Money Mastery for Photographers Podcast
Where photographers learn how to simplify their business, master in-person sales, and confidently sell wall art that clients love.
The Unicorn of Business Books for Photographers
Part mindset guide, part strategy manual — this is the book I wish I had when I started.
4 Mistakes Keeping You Stuck
Still undercharging or struggling to sell without feeling salesy? This free training breaks down the four biggest mistakes photographers make — and how to fix them fast so you can finally grow a business that pays you what you're worth.
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